Around 70 novice bodybuilders posed and flexed their muscles as they vied for the top spot in a competition.
Competitors, both male and female, descended on Brierley Hill Civic Hall to take part in range of categories, including Teenage Mr Britain and the Open First Timers Mr Britain.
For many it was their debut in a final and organisers described the event as the ‘first rung of the ladder’ in a bodybuilder’s career.
Hundreds of people packed into the venue, off Bank Street, to watch as competitors took to the stage to be judged. The event was held by the National Amateur Bodybuilders’ Association.
Competitors travelled from as far afield as Blackpool to compete in the event which started at around 2pm.
And Rowley Regis bodybuilder Nick Whitehouse was celebrating after taking first place in the Open First Timers Mr Britain category.
The 30-year-old electrician, of Bryan Budd Close, had to qualify for his place in the category. He said: “I was a bit nervous but I have an excellent support team and the crowd were very supportive.”
“I was delighted to take first place in the category. It is the second competition I have won and the atmosphere at the event was brilliant.”
Organiser Jim Charles, a former bodybuilding champion himself, said the event had been a major success. “Some travelled miles to take part,” he said.
Special guest star at the event was Andy Polhill, the association’s overall Mr Universe in 2012.