Fashion: Blog on, fashionistas

What do you get when you give two fashion bloggers £150 each to spend on a new spring outfit? Native Monster goes shopping to find out what they bought...

Fashion: Blog on, fashionistas

New Square in West Bromwich

The weather’s warming up and it’s time to pack away those winter woollies. But if you’re a little bit stuck on what to wear this season, help is at hand. Woman tracked down two fashion bloggers and tasked them with picking out their top spring looks. We teamed up with New Square Shopping Centre in West Bromwich where Selina Jervis, aged 25, and Emily Jayne Phillips, 31, were given £150 each to shop ‘til they drop and create their must-have outfit. Here are the results.

Selina Jervis, 25 

A chocolate marketer by day and blogger by night, @selinajelibaby www.flyingsaucer.typepad.com

Flying Saucer was launched when Selina was 17 after discovering fashion blogs in Teen Vogue. She moved house to TypePad and continued to share thoughts on fashion and style.

She was nominated for a Metro and Ask.com Best British Blog Award 2007 in the Youth category and won. 

Since then she’s featured on radio, in the press and Flying Saucer was named as one of Teen Vogue’s Top 20 Blogs. Selina interned in London at the fashion desk of a national daily newspaper and a fashion PR agency and was a guest judge on the Channel 4 show Frock Me. She also blogs for The Bullring, Birmingham, at Browse:Bullring and was photographed at London Fashion Week by Elle.com and Vogue.jp. 

In 2013 she moved back to Birmingham to join a new marketing team for a global brand.

Selina spent £142 with picks from Outfit, River Island and Primark: 

Selina wears Top, £15, from Topshop@Outfit, skirt, £36, from Topshop@Outfit, shoes, £55, River Island, bag, £30, River Island, diamante headband, £4; bracelets, £2; both Primark
Top, £15, from Topshop@Outfit, skirt, £36, from Topshop@Outfit, shoes, £55, River Island, bag, £30, River Island, diamante headband, £4; bracelets, £2; both Primark

I definitely gravitated towards the 70s trend – arguably the hot newcomer trend of SS15. 

I picked a statement floral Topshop A-line mini and clashed it with a striped polo neck. You could pair the skirt with a ribbed T-shirt for a more wearable take or a white blouse and pointed courts for a lunch meeting. 

The polo knit would look fantastic with high-waisted denim flares too. The high-waisted fit of the skirt is perfect to lengthen pins. 

The colourful River Island bag also adds a pop of colour that complements the bright palette, and the fluffy keyring is an extra to add more fashion points.


Emily Jayne Phillips, 31

Blogger, personal stylist and freelance social media. @emilyjayneimage www.emily-jayne.com

Not your average fashionista, Emily Jayne is a size 16, and never wears black. She has been writing her blog and providing personal styling services since 2009, encouraging women to wear more colour, discover their personal style, and sharing snippets from her colourful life. 

She believes in feeling fabulous no matter what your size or age, and that treating yourself is of utmost importance. 

Emily lives in Birmingham’s Jewellery Quarter with her fiance, and far too many shoes.

Emily spent £108.50 with pieces from Dorothy Perkins, Next, River Island and Primark:


Dress, £25; cardigan, £18; both Next, bag, £30, River Island, necklace, £15, River Island, shoes, £12, Dorothy Perkins@Outfit, bracelets, £2, Primark, belt, £3, Primark, socks, £1.50, Primark
Emily wears dress, £25; cardigan, £18; both Next, bag, £30, River Island, necklace, £15, River Island, shoes, £12, Dorothy Perkins@Outfit, bracelets, £2, Primark, belt, £3, Primark, socks, £1.50, Primark

Faced with fabulous spring contents of the shops at New Square and limited time, I had to make some quick decisions – should I go for a 70s vibe that seems to be everywhere at the moment? Or what about ice cream coloured pastels? 

I decided to go with an outfit inspired by two of the biggest colours for this season – lucite green and custard yellow. 

The fab skater dress from Next was made from a lovely soft fabric that’s great for skimming curves, and I picked out the greeny blue in the print with a cute cardigan, also from Next. 

With these two being such on trend colours this spring I was able to snap up matching accessories from Outfit, River Island and Primark, and phew, the challenge was complete. And of course, nothing says spring like floral prints.

WIN: £150 SHOPPING VOUCHERS 

We are giving readers the chance to win £150 of shopping vouchers to spend at New Square. A maximum of three stores can be selected and must be used at the New Square Shopping Centre, West Bromwich.

To be in with a chance of winning all you need to do is answer the following question. How much money was each blogger given to spend? A) £115
B) £105
C) £150

Send the correct answer along with your name, address, and daytime telephone number to Lisa Williams, Lifestyle Editor, Express & Star, 51-53 Queen Street, Wolverhampton, WV1 1ES. Or email lisa.williams@expressandstar.co.uk marked NEW SQUARE COMPETITION. 

New Sqaure
Terms and conditions:
Entrants must be 18 years or over. Closing date for entries is Friday, April 24, 2015. The first correct entry selected at random after the closing date will receive the prize. The winner will be contacted by telephone. There is no cash alternative and the prize is non-transferable. Employees (or their immediate relatives) of the MNA group of companies/New Square Shopping Centre, West Bromwich, may NOT enter. The Editor’s decision is final. The winner must be prepared to take part in any relevant publicity.

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