It is one of the most important parts of the day for most brides-to-be, with many spending years dreaming of their perfect dress.
But as couples count the cost of rising bills, more and more women turn to ‘pre-loved’ wedding dresses.
A charity shop in Cannock is taking advantage by building up a range of bridal gowns – all of which have been worn before.
And while the idea of a second hand wedding dress may be a step too far for some, staff at the Katharine House Hospice shop say nobody really needs to know just how much the dress costs. They say a close match to that dream outfit can often be found – and at a fraction of the price.
The shop has one dress and veil set believed to have cost up to £800 new, but it is selling for just £125 now.
The shop is also stocking a Roman Original wedding dress, which is thought to have originally cost up to £200, but now has a price tag of £85.
And two dresses by designer Mori Lee, both ballgown and sheath silhouettes, are going for £50 and £65 respectively. They can fetch up to £500 in bridal shops.
“When women buy the dresses, they often say they are looking for a bargain or that they can save money on their wedding this way,” said manager Kath Satterthwaite.
Native Monster took a look at the dresses on sale.