Christmas arrived spectacularly in Kidderminster to the sound of cheers and the singing of well-known festive hits at the town’s traditional lights switch-on.
Families and shoppers started gathering outside the town hall, in Vicar Street, as the countdown to the popular event began.
And residents gave a loud cheer as the colourful displays were turned on for the first time at 4.45pm on Saturday.
They were switched on by the town’s mayor, Councillor John Campion, along with five-year-old competition winner Hannah Palmer and carnival queen Hannah Rees, 16.
Father Christmas also dropped by to meet with youngsters and help to switch on the lights.
Hannah Palmer was cheered on by her family as she pushed the button and ushered in the festive season for the town.
She said that her favourite part of the event had been ‘everything’.
Her mum Catherine said: “Hannah has been really excited about helping to switch on the lights.
“It was a really great experience and we all enjoyed it.
“The family came along to watch her push the button and get the Christmas season started. It has been great.”
Kidderminster Carnival Queen Hannah Rees, who attends Baxter College, added: “It was great to look out and see so many people at the switch-on. It was a really exciting event.”
Watching the event was resident Wendy Marshall, who brought along her two-year-old granddaughter Kaitlyn Heeley to see the colourful display.
Wendy, of Park Lane, Kidderminster, said: “It was a really lovely event.
“It is brilliant to see everyone gathered in the centre of Kidderminster all having a good time.
“Seeing the lights on means Christmas is just around the corner and that’s always a good feeling.
“It is always nice to see the town lit up.”
There were performances from the Kidderminster Rock Choir who took to the stage just prior to the switch-on to sing Christmas favourites.
Other festive activities were also held at the nearby Swan Centre during the day.