Pay a visit to the home of Wedgwood

Set in the heart of the beautiful Staffordshire countryside, on the edge of The Potteries’ city of Stoke-on-Trent, The Wedgwood Factory, Visitor Centre and Museum all combine these days in a way to offer something for everyone.

Guided factory tours provide a genuine glimpse behind-the-scenes, into the wonderful world of Wedgwood ceramics.

Here visitors can watch the master craftsmen and women as they create iconic Jasper pieces, fine bone china tableware and many products from the prestige catalogue; and where they can watch traditional skills alongside modern manufacturing technology.

The Have-A-Go studio, meanwhile, provides a great hands-on opportunity for visitors of all ages to work with a master potter - making, decorating and even throwing their very own piece of pottery.

Visitors are encouraged to roll up their shirt-sleeves, get their hands dirty and 'have a go' at mastering the skill and craft of ceramic making for themselves. Skills to try include throwing on the potter's wheel, painting a plate, ornamenting a pot, and creating unique lithographed designs. And children of all ages especially enjoy painting fun animals as well as making and dipping flowers.

The award-winning Wedgwood Museum captures and contains more than 250 years of Josiah Wedgwood and the Wedgwood Company’s unique history. The self-guided, interactive tour takes all visitors on a journey of discovery through the eye-catching artefacts and exhibits that have shaped Wedgwood, and the ceramic industry in Stoke-on-Trent, for centuries.

The day-out continues at The Wedgwood Restaurant, which is renowned for its afternoon tea and range of speciality main courses, light lunches and snacks.  Having won many accolades and awards for its home-cooked food and locally sourced products, the restaurant also takes great pride in serving it all up on Wedgwood’s Finest Bone China.

And of course, no visit would be complete without spending some time in the Retail Store and Factory Outlet Shop. Together, these boast the largest selection of tabletop, crystal and gift products by all our brands including Wedgwood, Waterford Crystal, Royal Albert and Royal Doulton - with permanent discounts of up to 75 per cent, and seasonal sales.

Throughout the year Wedgwood Visitor Centre also plays host to special events and during the children's holidays there are extra activities to enjoy such as drop-in creative workshops, treasure trails, free activity packs and competitions. Remember to look-out for special discounts, such as 'Kids Go Free' offers.

Open seven days a week with ample free parking, Wedgwood is located just 10 minutes from Junction 15 of the M6.  

Visit for further details and opening times and click here for details of events.

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